CSR imperatives are mandated for organisations of certain sizes, but leveraging the right CSR activity that builds on what the brand stands for, adds a valuable dimension to an organisation’s brand building effort. Food brands for example could help farmers through pricing, training or any other avenue they see fit.
There are brands like TOMS that have built their offering around a social cause. When a consumer purchases a pair of shoes for themselves, TOMS provides a pair of shoes to a child in need. This gesture not only mitigates consumer guilt over an extravagant purchase but also builds on the do good, feel good factor of buying into the brand. This also generates conversations around the brand.
These trends we have forecast for India are at a basic level since we foresee these as the first ones to change in the coming year. The higher-order experiences within the above trends will be the next steps in the coming years.
Our Brand Communications team believes in doing things differently, specialising in below-the-line marketing strategies that get your brand noticed, talked about and remembered through bespoke campaigns – think pop-up stores, guerrilla retail campaigns and unique brand experiences.
We focus on building brand communities through word-of-mouth, influencer campaigns and social media techniques. As a one-stop solution for Fashion, Retail and Lifestyle companies that want to set themselves apart, we offer everything from consumer insight to creative workshops, strategic thinking through to delivery, production and complete roll-out of campaigns.