Turkcell Service Design and SuperOnline – Experience Mapping, Branding and Corporate Identity Services India

Cem Sakarya Customer Experience Management UX Manager

Turkcell has 35.2 million subscribers throughout Turkey. With a network of over one thousand stores, the company has the largest retail network in Turkey’s communications industry. With the rise of smartphone use, contracted device sales have become the cornerstone of total sales in store. Therefore,Turkcell wanted to offer the most pleasant customer experience to contract device customers.

I-AM were appointed to identify problems throughout the process and solve them in a user-centred way. I-AM addressed problems such as waiting time, the necessity to interact with multiple employees and the congested circulation in stores. A set of recommendations were generated via two approaches: by taking the identified pain points in the customer flow as a starting point, and then by looking at the defining moments in the customer journey, and aiming to turn these into magical moments.

Following a workshop with Turkcell employees from a range
of different departments, the most popular recommendations were chosen for further development and implementation in Turkcell stores.

What we did

Experience Mapping
Service Design
Contextual Inquiry
In-depth Interview

ttt

Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013

Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Website-: http://in.i-amonline.com

Services

Brand Portfolio Management Services in India

Brand Portfolio Management India

Brand Architecture Services in India

Logo Design India

Brand Strategy Consulting in India

Marketing Consulting Services India

Architecture and Design Company India

Graphic Design Company India

Brand Consultants India

Branding and Corporate Identity Services India

Brand Design Agency India

Graphic Designing India

Corporate Identity Design India

Brand Consulting Services in India

Brand Positioning Services in India

Brand Identity Design India

Branding Agency India

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Blog Site-:

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