CREATING A BOLD AND BRIGHT BRANCH EXPERIENCE
With a new, bold brand identity securing their position as one of the leading banks in the region, FGB commissioned I-AM to design a bank branch experience to match.
Branch Transformation Strategy
Supporting FGB’s shift of core banking systems to the digital space, I-AM delivered a branch transformation strategy based on an optimal blend between innovative digital service and face-to-face advice. The pilot branch in Dubai Mall exhibits the new strategic direction in branch design supported by smart banking tools, the latest technology led devices and the development of enhanced processes mapped to well defined customer journeys.
Enhancing Customer Experience
The transformation has seen an enhanced customer experience for FGB with increased customer engagement through greater accessibility and availability, immediate problem resolution and the attraction of a younger demographic.
As FGB continues to wow the banking sphere with innovative, customer centric offerings, I-AM continues to deliver a state-of-the-art branch environment as the concept is translated across the bank’s extensive branch network.
What we did
Customer Journey Mapping
Customer Journey Design
Branch Format Design
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
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