I-AM went the extra mile to arrive at a thorough and deep understanding of our current and future client’s dynamics. We could not have chosen a better partner to set the stage for the future of OAB’s retail bankE
Amin Al-Husseini – Chief Executive Officer
OAB – REMODELLING THE BANK BRANCH EXPERIENCE
Is it possible to express the essence of an entire country, in the branches of its National bank? To use these branches to re-connect with and re-engage with key customer groups, as the impact of digital banking takes hold? At I-AM, we thought so, and for our close friends at Oman Arab Bank, have delivered new branches that do all of this and more.
As one of Oman’s leading banks, Oman Arab Bank realized the strategic need to completely remodel their branch customer experience and create a template for roll out across their network. I-AM were commissioned to deliver a complete branch transformation strategy and resulting bank concept design, working highly collaboratively with the bank’s internal team.
The foundation for the success of the project was the immediate chemistry and connection between our team, and that of Oman Arab Bank – from CEO to every stakeholder in the initiative, fostered through the initial local orientation and creative workshop process. This we orchestrated across our regional base in Dubai, I-AM Middle East, as well as in Muscat, through Customer Journey competitor benchmarking, retail experience inspiration, and collaborative storyboarding of the key principles for the new target customer experience.
What we did
Customer Segmentation Based Modular Design
Customer Journey Design
Branch Format Design
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Please get in touch:
Social Bookmarking Sites