In the wake of expanding their network of UK showrooms and developing their online presence, C.P. Hart commissioned I-AM to develop their retail format strategy and showroom experience concept.
I-AM worked collaboratively with C.P. Hart’s senior management to define a sector-leading approach that consolidates their position as the high-end brand of choice for discerning customers and professionals.
Demonstrating how physical and digital retail are becoming increasingly integrated, I-AM created a digitally augmented environment that showcases C.P. Hart’s key collections in
a seamless, limitless ‘virtual showroom’. This new direction is being piloted at C.P. Hart’s Chelsea site.
C.P. Hart’s core value of ‘inspiration’ was conceptually translated by I-AM by commissioning Jason Bruges Design to create a dramatic multimedia art installation that celebrates the beauty
of flowing water. The overall result is a strong brand statement that supports C.P. Hart’s goal of being ‘the best luxury bathroom retailer’.
What we did
Brand Application
Retail Strategy
Graphic Design
Interior Design
Address-:
P-2 Raghuvanshi Estate
11/12 S B Marg, Lower Parel
Mumbai 400013
Please get in touch:
Brian Pinto
Country Head
+91 9930519476
brian@i-ammumbai.com
Website-: http://in.i-amonline.com
Services
Brand Portfolio Management Services in India
Brand Portfolio Management India
Brand Architecture Services in India
Brand Strategy Consulting in India
Marketing Consulting Services India
Architecture and Design Company India
Branding and Corporate Identity Services India
Corporate Identity Design India
Brand Consulting Services in India
Brand Positioning Services in India
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